ABOUT THE BRAND

Founded be designer Lucy Hinkfuss, Luuda is a Sydney-based womenswear label guided by instinct, colour, and a relaxed approach to modern dressing.

Launched as a personal creative outlet, Luuda began with hand-dyed pieces made in Lucy's home studio. Each garment is developed intuitively, crafted from natural fibres, and hand-dyed and finished in Sydney. Colours are mixed by feel rather than formula, resulting in pieces that are tactile, expressive and distinctly individual.

The collections balance contrast: femininity with structure, ease with intention. Clean silhouettes are paired with subtle detail — relaxed tailoring, fluid dresses, considered proportions, designed to move easily between everyday life and occasion.

With a fine art approach to fashion, Luuda celebrates the imperfect beauty of handcraft - wearable works imbued with depth and personality.